Personalization Opportunities in Mobile Pocketbook CampaignsMobile budgets like Apple Wallet and Google Purse are forming the future of customer involvement, offering real-time opt-in personalization that e-mail and SMS can't. Unlike an inbox or notice feed, mobile pocketbook passes are built directly right into customers' lock screens and upgrade

Customization Opportunities in Mobile Budget CampaignsMobile budgets like Apple Budget and Google Purse are shaping the future of customer engagement, supplying real-time opt-in customization that e-mail and SMS can't. Unlike an inbox or notice feed, mobile wallet passes are built straight right into clients' lock screens and update dynamically to